HOW WE CAN HELP YOU

Our Services

Today, a digital presence is more important than ever as more patients are picking up their phone to find a new doctor or to make an appointment. Websites need to be mobile-friendly and customer experience oriented. Even if patients find you through a referral they also want to look online to find real and helpful information about your practice before they call. A professional and well-designed website is key to your reputation.

We plan, develop and design your medical practice website to appeal to the patient.

At Blue Scrubs we combine friendliness, experience and a carefully selected team of expert designers, writers and developers to provide a complete solution for everything a physician and their practice needs to be successful online.

The patient experience starts at your website.

When a patient is seeking the convenience of telehealth visits or online scheduling your office will be ready to deliver. Show patients you are the right choice for them by bringing attention to your extensive education, respected reputation and open practice atmosphere. Let us help you get there.

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Custom Website Design

Whether you are starting a new practice or need a refresh, Blue Scrubs can help you get noticed by patients and your peers with a professional, custom, SEO-enabled website.

  • Start up or start over your practice online
  • See a brand new look for your practice with a design refresh
  • Always mobile-friendly on phone and tablet
  • SEO-friendly pages and content
  • Multiple add-on features
  • Secure and HIPAA compliant telemedicine video platform, online patient scheduling and reminders and online secure bill pay
  • Help videos and support for staff
  • Downloadable help sheets for patients
  • Downloadable forms for patient onboarding
  • Monthly analytics of your website pages to show who’s visiting, from where and more

Patients have learned to rely on the ease and convenience of meeting their doctor online and from anywhere. Become a “telehealth-enabled” practice for insurance companies and reach more patients nation-wide.

  • HIPAA compliant
  • Safe and secure for you and your patients
  • Saves time and cost over in-office visits
  • Take advantage of new policies on telehealth for Medicare payments
  • Mobile-friendly
  • Email and text reminders

Decrease office phone traffic by setting up smooth and convenient online appointment scheduling right from your home page.

  • Easy-to-use scheduling module for WordPress®
  • Patients only see days and times you want to accept appointments
  • Block out afternoons for surgery
  • Prompt email notifications to staff
  • Staff can sync online system with your internal calendar
  • Patients receive reminders via text and email

Allowing the convenience for patients to pay their bills online is a service we can get started for you right away, either by a link to a third party medical billing service or through your own merchant account.

Website Page Content

To reach a wider audience, your website needs good content, content which will be more likely to get into a search result and to lead your visitors directly to your practice and services.

  • We are able to write copy, page by page or as part of a full site population package where we handle the concept and direction for your entire website
  • Content can include locating images and graphics
  • Our team is well versed in Photoshop for image manipulations and custom work
  • We have designers to create custom graphics to compliment your brand

Blogs and Article Writing

Search engines love articles and blogs with appropriate and functioning links. We know how to communicate technical and medical details into friendly, readable copy for patients and caregivers. Our senior writer has over 20 years working in the healthcare and tech industries.

  • We follow AP and web safe style guidelines and use excellent grammar
  • We write with search engines in mind, incorporating keywords and phrases to match a patient’s typical search inquiry
  • Your blog posts and expert articles do double duty, to educate and attract patients, and create fresh content to optimize your visibility across the internet
  • We write with integrity and do not plagiarize
  • Our writers are knowledgeable in medical procedures and produce accurate high quality work
  • We also edit existing articles to become layman-friendly, adding crucial key words and phrases for better search engine indexing

Professional Photography

Professional and contemporary images of you and your practice.

  • We provide it all—photographer, makeup and art direction
  • Custom shot list provided
  • You can count on the delivery of superb quality digital images
  • Retouching is available

Starting at $500 for on-site photo shoot

Stock Photography

When you need to create a certain image or show a specialized service we will find stock photos that speak to your story.

  • We search and research for your individual need
  • Royalty-free and managed images available

Professional Videos

Professional and contemporary videos of medical practices are becoming popular. Visually explain important information about your specialty, office environment and staff. Videos can be spliced into shorts for social media or recorded webinars on your page, adding to content which gets indexed in search engines.

  • We offer script writing and videoboards
  • On site and custom video shoot
  • Still and motion graphics
  • Short clips or full length

BlueBio by Blue Scrubs

Our unique video short to set you apart from the competition. In addition to your bio and CV on your web page, the BlueBio adds movement and graphics with a personal message from you to your potential new patient. Have a video ready to play on your home page when visitors arrive on your website or to play in your office lobby. Patients want to know who the doctor is before they decide to make an appointment and videos are the next best thing to meeting each patient in person.

  • We offer script writing and videoboards
  • On site and custom video shoots
  • Still and motion graphics
  • Short clips or full length

Starting at $600 for short video with text, graphics and still photos

Keep your digital footprint clean and noteworthy. When patients or colleagues search your name, let them only see what you want them to see.

  • We will clean up incorrect or inadequate insurance company pages and links
  • Add a series of new bio pages across industry websites to increase good exposure
  • Examine customer ratings and assist to increase positive reviews

Put your dollars to work in the world’s most visited search engine.

  • Local and regional exposure for residents inside your zip code
  • We work with your individual budget to position your website pages closer to the top of the search results

Logos

Your logo may be the first impression your patients have of you. Make it count with a custom crafted logo which speaks to your professionalism and medical specialty. Stay contemporary and plugged-in to attract and keep patients.

  • All Blue Scrubs logo designs are researched and unique to you
  • See several design ideas to choose from
  • Mix and match to create the perfect combination of typeface and graphics
  • We’ll help you share your individual logo on business cards, signs and merchandise

Branding

A brand can establish you as a modern, top notch medical practice or it can make you look dull, small and uninviting. Your brand is your image. Your image is what sets you apart from your competition and your image is what attracts people to find out more about you.

Let us help you create your own unique, professional brand to take you more places and increase your visibility with a brand people like and remember.

  • We create a brand to carry across all digital and print mediums
  • We can modernize and refresh your existing brand
  • Opening a new practice? We can help you get started

Marketing Materials

Some of our branding services extend from the digital into print when our customers need signage, flyers and tradeshow graphics.

  • Carry your image into your office with rack brochures and rollup banners
  • We provide full graphic design and layout services

See how a cosmetic and reconstructive surgeon decorates her office to match her online brand.

Social media is an excellent way to keep in touch with your patients. No more wondering what to post or where. Our social media calendars take the guess work out of your efforts.

  • We evaluate your current setup on social media platforms
  • Carry over your brand images and graphics creating eye-catching banners
  • Build your own business YouTube® channel
  • Create and buy Facebook® ads
  • Create content for weekly or bi-weekly social media posting
  • Set up your social media calendar and prepare the content so you always know ahead of time what to post
  • We make sure your specials, office events or the completion of a new article is also posting timely to your social media page

    • Monthly Services

    Website Hosting and Maintenance

    Rest assured with a safe and properly functioning website across multiple servers for added protection. Our maintenance plans help to keep your web pages current. Send a request to change out a photo, offer a holiday special or update a staff member at no extra charge.

    • Secure certificate hosting
    • Redundant backups
    • Software updates
    • Unlimited text and photo replacement

    Consulting Services

    At the project start we offer a full evaluation of your current website performance and your practice’s marketing efforts. You’ll receive a package, detailing the current condition and a suggested marketing plan going forwarding. We prepare monthly analytics of your website pages to show who’s visiting, from where and more.