As a practice manager or physician, you’ve heard it said, “You need to have a lot of SEO or Search Engine Optimization to get your name to show up in a web search.” While this can be true, there are many ways to implement SEO, starting with some simple actions.
Content is King when it comes to good SEO results.
SEO encompasses a wide array of tools and techniques. A specialty of its own, the process and updates can be time-intensive and require continuous attention to check and retain search rankings. It may include optimizing the text on your website for important search keywords, regularly updating social media posts, a YouTube channel, and adding listings and activity on other external health websites. SEO can also include using paid Google AdWords for click-throughs to your web pages and managing your reputation online.
With all the ways to go about it, it’s good to remember Content is King when it comes to good SEO results. Thoughtful and well-planned content, professional writing, helpful blogs, internal linking, and contemporary key phrases can go miles in getting your website noticed across search engines.
SEO starts with a professional, well-planned content-rich website.
SEO-friendly on the other hand involves making your website ready to be easily indexed by search engines such as Google when potential patients search for your type of specialty or services. The website must be mobile-friendly, have good descriptions and titles throughout the pages, have correctly name pages, and appropriately named images among other items. Every website Blue Scrubs creates is developed to be SEO-friendly using best practices for search engine recognition.
With all the time and thought put into SEO, it is vital to have a website and special landing pages ready and waiting for the patient who clicks through to your site. It’s crucial to not lose those visitors. That’s where planning a good website with navigation to steer the customer can make the difference between a patient scheduling their first appointment and a failed opportunity.
If you are looking to implement SEO with a goal to increase traffic to your practice website, improve your online reputation, see your medical practice come up high in a local or city search for your specialty, or attract new patients who are searching for a doctor on their phone, Blue Scrubs is available to help you get started based on any budget. It’s okay to start out in small steps and phase in more visibility as you need it.
Contact us for a free evaluation of your online presence and a plan to move forward today.